Challenge Overview

Part of a broader exploration into The Future of Mobility, this workshop challenged students to develop a digital ecosystem that reimagines the driver-vehicle relationship. Specifically, the team explored how Piaggio could increase its reliability and utility for busy commuters who rely on their scooters to navigate city traffic efficiently.

Impact

Students gained expertise in researching and designing a solution to a real-world challenge, moving beyond aesthetics to design a system that is not only helpful to the users but also builds a bond of care and responsibility between the user and the Piaggio brand and integrating a structured ecosystem of touchpoints meaningfully orchestrated to meet the needs of the urban commuter.

The project also provided Piaggio with a blueprint to move from a reactive service model to a proactive ownership bond. By using predictive data, the brand can intervene before a failure occurs, transforming from a “mechanic of last resort” into a trusted digital partner.