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The Experience Design Academy is the center of applied research of POLI.design dedicated to User Experience in both digital and physical domains. It serves as a center for training, coaching, and applied research for companies and institutions. A polytechnical approach that allows a deep thinking and a design mindfullness to propose several hypotheses and to verify their effectiveness, in an iterative process.

Our goals

User research and observation of the context of reference to develop new products, services and interactions models.

Knowledge of the main patterns of interaction and current trends to make the technology accessible and attractive.

Generating new areas of opportunity and innovating business models by designing experiences consistent with the brief.

Insights collection through measurement and usability testing to validate project choices and optimize conversions.

XDA Board

Scientific Director

Venanzio Arquilla

Associate Professor
Dip. Design Politecnico di Milano
Technical Director

Davide Genco

UX Designer
Adjunct Professor @ Politecnico di Milano
Coordinator

Federica Caruso

PhD Student
UX & Product Designer
Senior Advisor

Cabirio Cautela

President
POLI.design
Senior Advisor

Francesco Zurlo

Dean
School of Design
Senior Advisor

Giuliano Simonelli

Ordinary Professor
Dip. Design Politecnico di Milano

Full Faculty

Giuseppe Andreoni
Associate Professor
Dip. Design PoliMi / TEDH lab
Elisabetta Balconi
Independent Creative Director & Experience Designer 
Giorgia Ballabio
UX & Product Designer
Experience Design Academy
Luciano Baresi
Full Professor
Dip. DEIB Politecnico di Milano
Andrea Boaretto
Founder & CEO
Personalive
Ilaria Bollati
PhD, Research Fellow
Dip. Design Politecnico di Milano
Letizia Bollini
Associate Professor
Libera Università di Bolzano
Gianluca Brugnoli
Chief Design Officer
Huawei
Tommaso Carapelli
Design Director
Colla Studio
Gianluca Carella
PhD Candidate @ CILAB
Dip. Design Politecnico di Milano 
Paolo Ciuccarelli
Founding Director Center of Design
Northeastern University
Federica Colombo
Research Fellow
Dip. Design Politecnico di Milano 
Roberto Falcone
Product Designer
Google
Antonio Grillo
UX & Service Design Director
Tangity
Matteo Ingaramo
Associate Professor
Dip. Design Politecnico di Milano 
Laura Licari
Executive Experience Design Director
Publicis Sapient
Marco Livi
UX/UI Designer
Tangible
Valentina Lollio
Adjunct Professor
Dip. Design Politecnico di Milano 
Gabriele Malaspina
UX/UI Designer
Prototyping Educator
Stefano Mandato
Adjunct Professor
Art Director & Visual Designer
Sara Manzini
Service Designer
Freelance
Elena Marengoni
Service Designer
Illustrator
Patrizia Marti
Associate Professor
Università di Siena
Michele Melazzini
PhD in Design, Research Fellow
Dip. Design Politecnico di Milano
Alice Paracolli
PhD student
Dip. Design Politecnico di Milano
Chiara Parise
UX & Product Designer
Experience Design Academy
Xue Pei
PhD in Design, Post-doc Research Fellow
Dip. Design Politecnico di Milano
Marcello Pirovano
Service & Interaction Designer
Accenture Song
Giovanni Pola
CEO & Founder
GreatPixel
Giovanni Quattrocchi
Assistant Professor (RTD-A)
Dip. DEIB Politecnico di Milano
Mattia Reali
Co-founder & Digital Creative Director
MOST
Annamaria Recupero
PhD Researcher
Università di Siena
Andrea Rossi
Content Designer
Tangity
Benedetta Rotondo
PhD student
Dip. Design Politecnico di Milano
Daniela Sangiorgi
Associate Professor
Dip. Design Politecnico di Milano
Simone Seggioli
Business Designer
Customer Experience Strategist
Carlo Emilio Standoli
PhD, Research Fellow
Dip. Design PoliMi / TEDH lab
Roberta Tassi
CEO & Lead Designer
Oblo
Ilaria Vitali
User Researcher & Designer
Habits
Riccardo Volpato
Co-founder & Digital Creative Director
MOST
Daniela Zambarbieri
Associate Professor
Università di Pavia / TEDH lab
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