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The Experience Design Academy is the center of applied research of POLI.design dedicated to User Experience in both digital and physical domains. It serves as a center for training, coaching, and applied research for companies and institutions. A polytechnical approach that allows a deep thinking and a design mindfullness to propose several hypotheses and to verify their effectiveness, in an iterative process.

Our goals

User research and observation of the context of reference to develop new products, services and interactions models.

Knowledge of the main patterns of interaction and current trends to make the technology accessible and attractive.

Generating new areas of opportunity and innovating business models by designing experiences consistent with the brief.

Insights collection through measurement and usability testing to validate project choices and optimize conversions.

XDA Board

Scientific Director

Venanzio Arquilla

Associate Professor
Dip. Design Politecnico di Milano

Technical Director

Davide Genco

UX Designer
Adjunct Professor @ Politecnico di Milano

Coordinator

Federica Caruso

PhD Student
UX & Product Designer

Senior Advisor

Cabirio Cautela

President
POLI.design

Senior Advisor

Francesco Zurlo

Dean
School of Design

Senior Advisor

Giuliano Simonelli

Ordinary Professor
Dip. Design Politecnico di Milano

Full Faculty

Giuseppe Andreoni
Associate Professor
Dip. Design PoliMi / TEDH lab

Elisabetta Balconi
Independent Creative Director & Experience Designer 

Giorgia Ballabio
UX & Product Designer
Experience Design Academy

Luciano Baresi
Full Professor
Dip. DEIB Politecnico di Milano

Andrea Boaretto
Founder & CEO
Personalive

Ilaria Bollati
PhD, Research Fellow
Dip. Design Politecnico di Milano

Letizia Bollini
Associate Professor
Libera Università di Bolzano

Gianluca Brugnoli
Chief Design Officer
Huawei

Tommaso Carapelli
Design Director
Colla Studio

Gianluca Carella
PhD Candidate @ CILAB
Dip. Design Politecnico di Milano 

Paolo Ciuccarelli
Founding Director Center of Design
Northeastern University

Federica Colombo
Research Fellow
Dip. Design Politecnico di Milano 

Roberto Falcone
Product Designer
Google

Antonio Grillo
UX & Service Design Director
Tangity

Matteo Ingaramo
Associate Professor
Dip. Design Politecnico di Milano 

Laura Licari
Executive Experience Design Director
Publicis Sapient

Marco Livi
UX/UI Designer
Tangible

Valentina Lollio
Adjunct Professor
Dip. Design Politecnico di Milano 

Gabriele Malaspina
UX/UI Designer
Prototyping Educator

Stefano Mandato
Adjunct Professor
Art Director & Visual Designer

Sara Manzini
Service Designer
Freelance

Elena Marengoni
Service Designer
Illustrator

Patrizia Marti
Associate Professor
Università di Siena

Michele Melazzini
PhD in Design, Research Fellow
Dip. Design Politecnico di Milano

Alice Paracolli
PhD student
Dip. Design Politecnico di Milano

Chiara Parise
UX & Product Designer
Experience Design Academy

Xue Pei
PhD in Design, Post-doc Research Fellow
Dip. Design Politecnico di Milano

Marcello Pirovano
Service & Interaction Designer
Accenture Song

Giovanni Pola
CEO & Founder
GreatPixel

Giovanni Quattrocchi
Assistant Professor (RTD-A)
Dip. DEIB Politecnico di Milano

Mattia Reali
Co-founder & Digital Creative Director
MOST

Annamaria Recupero
PhD Researcher
Università di Siena

Andrea Rossi
Content Designer
Tangity

Benedetta Rotondo
PhD student
Dip. Design Politecnico di Milano

Daniela Sangiorgi
Associate Professor
Dip. Design Politecnico di Milano

Simone Seggioli
Business Designer
Customer Experience Strategist

Carlo Emilio Standoli
PhD, Research Fellow
Dip. Design PoliMi / TEDH lab

Roberta Tassi
CEO & Lead Designer
Oblo

Ilaria Vitali
User Researcher & Designer
Habits

Riccardo Volpato
Co-founder & Digital Creative Director
MOST

Daniela Zambarbieri
Associate Professor
Università di Pavia / TEDH lab