The Experience Design Academy is the center of applied research of POLI.design dedicated to the User Experience in both digital and physical domains. A center for training, coaching and applied research for companies and institutions. A polytechnical approach that allows a deep thinking and a design mindfullness to propose several hypotheses and to verify their effectiveness, in an iterative process.

Our goals

User research and observation of the context of reference to develop new products, services and interactions models.

Knowledge of the main patterns of interaction and current trends to make the technology accessible and attractive.

Generating new areas of opportunity and innovating business models by designing experiences consistent with the brief.

Insights collection through measurement and usability testing to validate project choices and optimize conversions.

XDA Board

Scientific Director

Venanzio Arquilla

Associate Professor
Dip. Design Politecnico di Milano
Technical Director

Davide Genco

Lead UX Designer @ VISUP
Adjunct Professor @ Politecnico di Milano
Coordinator

Federica Caruso

UX & Product Designer
Senior Advisor

Matteo Ingaramo

General Director
POLI.design
Senior Advisor

Francesco Zurlo

President
POLI.design
Senior Advisor

Giuliano Simonelli

Ordinary Professor
Dip. Design Politecnico di Milano
Experience Matters Partner

Giovanni Pola

Founder & CEO
GreatPixel
Experience Matters Partner

Andrea Boaretto

Founder & CEO
Personalive

Full Faculty

Elisabetta Balconi
Independent Creative Director & Experience Designer 
Luciano Baresi
Full Professor
Dip. DEIB Politecnico di Milano
Letizia Bollini
Associate Professor
Libera Università di Bolzano
Gianluca Brugnoli
Chief Design Officer
Huawei
Gianluca Carella
PhD Candidate @ CILAB
Dip. Design Politecnico di Milano 
Cabirio Cautela
Associate Professor
Dip. Design Politecnico di Milano 
Gabriele Malaspina
UX/UI Designer
Elena Marengoni
Service Designer
Patrizia Marti
Associate Professor
Università di Siena
Roberta Tassi
Lead Designer
Oblo
Alice Paracolli
UX Researcher, PhD Student in UX Design
Dip. Design Politecnico di Milano
Chiara Parise
UX & Product Designer
Giovanni Quattrocchi
Post-doc Researcher on Cloud Computing and Big-data
Dip. DEIB Politecnico di Milano
Xue Pei
PhD in Design, Post-doc Research Fellow
Dip. Design Politecnico di Milano
Giuseppe Andreoni
Associate Professor
Dip. Design PoliMi / TEDH lab
Ilaria Bollati
PhD, Research Fellow
Dip. Design Politecnico di Milano
Tommaso Carapelli
Design Director
Colla Studio
Paolo Ciuccarelli
Founding Director Center of Design
Northeastern University
Roberto Falcone
Product Designer
Google
Antonio Grillo
UX & Service Design Director
Tangity
Laura Licari
Creative Director Customer Experience
frog
Valentina Lollio
Adjunct Professor
Dip. Design Politecnico di Milano 
Sara Manzini
Sr Service Designer
frog
Michele Melazzini
PhD in Design, Designer, Research Fellow
Dip. Design Politecnico di Milano
Marcello Pirovano
Service & Interaction Designer
Fjord
Annamaria Recupero
PhD Researcher
Università di Siena
Daniela Sangiorgi
Associate Professor
Dip. Design Politecnico di Milano
Simone Seggioli
Customer Experience Strategy Lead
Carlo Emilio Standoli
PhD, Research Fellow
Dip. Design PoliMi / TEDH lab
Daniela Zambarbieri
Associate Professor
Università di Pavia / TEDH lab