The Experience Design Academy is the center of applied research of POLI.design dedicated to the User Experience in both digital and physical domains. A center for training, coaching and applied research for companies and institutions. A polytechnical approach that allows a deep thinking and a design mindfullness to propose several hypotheses and to verify their effectiveness, in an iterative process.

Our goals

Obiettivo 1

User research and observation of the context of reference to develop new products, services and interactions models.

Obiettivo 3

Knowledge of the main patterns of interaction and current trends to make the technology accessible and attractive.

Obiettivo 2

Generating new areas of opportunity and innovating business models by designing experiences consistent with the brief.

Obiettivo 4

Insights collection through measurement and usability testing to validate project choices and optimize conversions.

XDA Board

Scientific Director

Venanzio Arquilla

Associate Professor
Dip. Design Politecnico di Milano
Technical Director

Davide Genco

Lead UX Designer @ VISUP
Contract Professor @ Politecnico di Milano
Coordinator

Federica Caruso

Product Designer
Senior Advisor

Matteo Ingaramo

General Director
POLI.design
Senior Advisor

Francesco Zurlo

President
POLI.design
Senior Advisor

Giuliano Simonelli

Ordinary Professor
Dip. Design Politecnico di Milano
Experience Matters Partner

Giovanni Pola

Founder & CEO
GreatPixel
Experience Matters Partner

Andrea Boaretto

Founder & CEO
Personalive

Main Faculty

Luciano Baresi
Ordinary Professor
Dip. DEIB Politecnico di Milano
Gianluca Brugnoli
Chief Design Officer
Huawei
Roberto Falcone
Product Designer
Google
Laura Licari
Creative Director Customer Experience
frog
Gabriele Malaspina
UX/UI Designer
Sara Manzini
Senior Service Designer
frog
Elena Marengoni
Design Researcher
Patrizia Marti
Associate Professor
TU Eindhoven + Università di Siena
Alice Paracolli
Service & Interaction Designer
Chiara Parise
Product Designer
Marcello Pirovano
Service & Interaction Designer
Fjord
Giovanni Quattrocchi
Postdoctoral Researcher
Dip. DEIB Politecnico di Milano
Daniela Sangiorgi
Associate Professor
Dip. Design Politecnico di Milano
Roberta Tassi
Lead Designer
Oblo

Extended faculty

Letizia Bollini
Researcher @ Università Milano Bicocca
Visual & UX Design consultant  
Paolo Ciuccarelli
Founding director of the Center for Design
Northeastern University
Cabirio Cautela
Associate Professor
Dip. Design Politecnico di Milano 
Gianluca Carella
Postdoctoral Researcher
Dip. Design Politecnico di Milano 
Antonio Grillo
UX and Service Design Director
Tangity
Valentina Lollio
Contract Professor
Dip. Design Politecnico di Milano 
Michele Melazzini
Postdoctoral Researcher
Dip. Design Politecnico di Milano 
Xue Pei
PhD candidate
Dip. Design Politecnico di Milano
Simone Seggioli
Customer Experience Strategy Lead
Ilaria Bollati
Postdoctoral Researcher
Dip. Design Politecnico di Milano
Giuseppe Andreoni
Professore Associato
Dip. Design PoliMi / TEDH lab *
Carlo Emilio Standoli
Postdoctoral Researcher
Dip. Design PoliMi / TEDH lab *
Daniela Zambarbieri
Associate Professor
Università di Pavia / TEDH lab * 
Tommaso Carapelli
Design Director
Colla Studio
(*) Technology and Design for Healthcare