Euno

Growing with Music

Academic Year
2025-2026

Student
Tomiris Oiratova

The challenge is to reimagine how we learn what we love. Instead of replicating school or e-learning models, the goal is to design an accessible, responsible, and integrated ecosystem that supports how people naturally grow through passion, curiosity, and lived experience.

Tomiris is a student from Astana, Kazakhstan. She has a background in Interior Design before joining UxP to widen her knowledge in Design and Psychology. Euno is her solution to the challenge backed by her passion for music.

Project Overview

Reimagining music as learning.

Music accompanies us daily – while working, commuting, creating, or reflecting. Yet despite its constant presence, music listening remains largely passive. Starting with exploring the broader challenge: “Reimagine how we learn what we love”, the project investigated a more subtle question: how does music – already present in daily life – shape emotional awareness, creativity, and self-growth?

Euno is an emotionally aware companion app designed to enhance the music listening experience through intentional engagement and reflection. Rather than functioning as a streaming platform, Euno operates alongside existing services, introducing an additional reflective layer that supports conscious listening and personal insight.

Methodology

The project unfolded over 5 months within a structured academic framework. Each phase had defined deliverables and regular feedback sessions with professors. The process included research, persona development, user flow definition, prototyping, and usability testing.

Interviews and a survey were conducted to understand how individuals use music in their daily routines. Findings revealed that music is widely used for mood regulation, focus, and inspiration, yet its emotional and cognitive impact remains largely unexamined. Research insights were synthesized into 4 user personas representing distinct relationships with music. Based on these personas, user flows were defined and translated into a high-fidelity interactive prototype.

Through iterative critique and refinement, the concept gradually evolved from an abstract idea into a tangible interactive system.

Designing an Experience

Euno does not compete with existing streaming services. Instead, it introduces a reflective layer that operates alongside. The prototype is structured around 3 core spaces:

  • Listening Space – where users start intentional sessions based on mood or focus;
  • Community – where music becomes a shared emotional and creative experience;
  • Profile – where listening history transforms into a personal archive of patterns and insights.

Key features include intention-based listening, emotional deep search, in-context creative capture, and collaborative listening rooms.

Concept Vision

From consumption to engagement.

While most music platforms optimize for engagement and discovery speed, Euno focuses on awareness.

Usability testing helped refine onboarding clarity, navigation logic, and feature visibility, ensuring that the experience remained intuitive and emotionally safe. Rather than gamifying reflection, the design encourages gentle noticing and personal exploration. The project demonstrates how UX design can shift everyday habits – transforming background listening into a conscious act of self-understanding.

Learning Outcomes

Working on Euno allowed the student to explore how music listening can be rethought as a more intentional and reflective experience. Through the design of key features, they developed a stronger ability to translate abstract ideas into tangible interactions.

The project supported the development of a more structured and experience-driven design approach, with a focus on balancing emotional engagement and usability, and designing for awareness without interrupting everyday behaviors.

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